Wednesday, September 07, 2005
10 Killer Profit Boosters
Pick of the Day:
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www.retreatsalonspa.com
Wow, graphically this site rocks. I signed up for their newsletter which was equally nice.
Now I know that a pretty Web site isn’t required to rank well in the search engines, but when it comes to conveying a professional image, your Web site can make the difference. If you are in the process of designing a website or having one designed for you, you should really take a look at this site.
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1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update e-zone. Anytime you make changes to your web site they can receive an informative e-mail.
4. Focus your articles on information the targeted readers and e-zone publishers want. They will get published more often, which means free publicity.
5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.
Quote of the Day:
"Practice is the best instruction of them all." -- Publilius Syrus
Warm regards,
Michael Larsen
