Press Release Marketing, Email Marketing, Search Engine Marketing

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1. Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.

2. Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.

3. Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.

4. Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.

5. Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.

6. Use the word "discount/sale " in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.

8. Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole ad.

9. Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.

10. Use the word "new" in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.

Quote of the Day:

"What is wrong with our world is that love is in short
supply." -- Christopher Bryant

Warm regards,
Michael Larsen  - The Home Biz Pro
    

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1. Anticipate any objections your visitors may have
about your product offer. You must research your
target audience's needs and wants.

2. Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you.

3. Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product your offering.

4. Solve your customer complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them.

5. Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service.

6. Market yourself, as well as your product. You
could write articles, e-books, do free consulting,
do speaking engagements, etc.

7. Find new target audiences for your products or
services. For example, if you're selling coffee to
stores try to also sell it to coffee shops.

8. Use the phrase "invest in our product" instead of
the words buy or purchase. This makes prospects
feel they're investing in their future if they buy.

9. Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through "house parties".

10. Use logos and slogans for your business. They
make it easier for people to remember and identify
your business.

Quote of the Day:

"Wishing to be friends is quick work, but friendship is a
slow-ripening fruit." -- Aristotle

Warm regards,
Michael Larsen -The Home Biz Pro
    

Today's feature article is:

10 Magic-Like Ways To Multiply Your Orders

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1. Use reward programs to keep people revisiting
your web site and buying your products. You could
reward gifts or discounts for revisiting or buying.

2. Publish e-zines for other web sites to i.ncrease
your traffic. You could do it at no c.harge and in
return just ask for a sponsor ad in each issue.

3. Trade endorsement ads with other e-zines. They
pull more hits and sales than just trading classified
ads because it gives your ad instant credibility.

4. Test your ad copy before you start taking orders.
Tell your visitors to e-mail you if they want to be
notified when you launch a new product.

5. Get your visitors excited about your product by
letting them know how excited you are about it. Tell
them why you're excited and use exclamation points.

6. Use incentives to gain referrals if you don't have
an affiliate program. Tell people when they refer
customers you will award them with free products.

7. Tell your visitors the reason why you're having a
sale so they don't think your products are cheap. It
could be a holiday/seasonal sale or clearance sale.

8. Stay away from overloading your web site with
high tech gadgets. They can create a slow loading
web page and distract people away from your o.ffer.

9. Cut out words, phrases, and paragraphs in your
ad copy that aren't selling or supporting your product.
This will stop people from getting bored with your ad.

10. Keep people at your web site as long as possible.
Allow them to download f.ree ebooks, sign-up for
contests, use f.ree online services, etc.

Quote of the Day:

"Friends are an aid to the y.oung, to guard them from error;
to the elderly, to attend to their wants and to supplement
their failing power of action; to those in the prime of
life, to assist them to noble deeds." -- Aristotle

Warm regards,

Michael Larsen
The Home Biz Pro

Hi,

Today's feature article is:

10 Killer Ways To Sell Your Back-End Products

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A back-end product is a product you attempt to sell
your customers after they have recently purchased a
related product from your business.

If you're not trying to sell back-end products to your
customers, you're making a big mistake. It is easier to
sell to existing customers than it is to sell to new ones
who don't trust your business yet.

Below are ten killer strategies you can use to sell your
back-end products to your existing customers:

1. When you ship people the first product they bought,
insert a flyer or brochure for your back-end product
in the package.

2. Give customers a free subscription to a customers
only e-zine when they b.uy your product. You could
include your ad for your back-end product in each
issue.

3. Send your customers greeting cards on holidays or
on their birthday. Include a small advertisement inside
the card for your back-end product.

4. After people order your first product from your web
site, take them to a "thank you" web page and include
your back-end product ad on that page.

5. Send customers a free surprise gift after they order
your first product. You could attach another ad with
the f.ree gift for your back-end product.

6. If you're selling an electronic product, like an ebook,
include your ad for your back-end product somewhere
inside the electronic product.

7. Give your customers a free membership into your
"customers only" private site. You could include your
ad for your back-end product somewhere inside
the private site.

8. Contact your customers by phone and ask them if
they were happy with their purchase. You could tell
them about your back-end product.

9. Send your customers a thank you letter by mail or
e-mail. You could mention your back-end product
somewhere on the letter.

10. Ask your customers if they want to be updated in
the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates.

Your business will have a greater chance of surviving
when you attempt to sell back-end products to your
existing customers.

Quote of the Day:

"Criticism should not be querulous and wasting, all knife
and rootpuller, but guiding, instructive, inspiring." --
Ralph Waldo Emerson

Warm regards,

Michael Larsen
The Home Biz Pro