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Tuesday, November 01, 2005

 

10 Essentials of Writing Press Releases


  1. Make the information newsworthy.

  2. Let the audience know that the information is for them and let them know why they should keep reading it.

  3. Begin with a short description of the news, then indicate who announced it, not the other way around.

  4. Ask yourself this question, "How are people going to relate to this and will they be able to connect?"

  5. Pay particular attention to the first 10 words of your release to make sure they are effective. Remember the first 10 words are the most important.

  6. Avoid using a lot of adjectives and fancy language.

  7. Spell out the facts.

  8. Include as much Contact information as possible: Person to Contact, address, phone, fax, email, Web address.

  9. Be patient and make sure you wait until you have something with enough substance to issue a release.

  10. Make it "Media Friendly". Make it as easy as possible for a media representatives to do their jobs.

Sample Format for a Press Release:

FOR IMMEDIATE RELEASE:
Contact:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address

Headline
City, State, Date — Opening Paragraph: (should contain: who, what, when, where, why)

Remainder of body text - Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.

If there is more than 1 page use:
-more-

(The top of the next page):
Abbreviated headline (page 2)

Remainder of text.
(Restate Contact information after your last paragraph):

For additional information or a sample copy, Contact:
(all Contact information)

Summarize product or service specifications one last time

Company History (try to do this in one short paragraph)

# # #
(indicates Press Release is finished)




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