Monday, October 24, 2005
Online Business Press Release Writing Tips And Ideas
- Your press release should sound like news, not an ad.
- You should only send your press release to the media related to the topic of your press release.
- Keep your press release one page in length.
- Your header, contact information and release date should be at the top of your press release.
- Use short sentences and double space in between sentences.
- Your header and first few sentences should capture the readers attention.
- You should tell a story and briefly mention your business, product or service in the body of the press release.
- Proof read your press release many times. Look for grammar and spelling mistakes.
Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:
- New products or services you're offering on your web site.
- Results of an online survey or poll you've completed.
- Virtual trade show or seminar you're hosting.
- Free chat room class you're teaching.
- Your opening of a new web site.
- Online award your business or web site has won.
- Free e-mail newsletter you're publishing.
- New online products or services you're giving away.
- Online business association or club you're starting.
- Famous person that's endorsing your business.
- Major joint venture you're doing with another business.
- New book or e-book you wrote.
- Expert or celebrity who's speaking in your chat room.
- A fundraising event you're doing at your web site.
- A new contest or sweepstakes you're having at your site.
- Major sponsorships you're doing online.
You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.
Kind regards,
Mike Larsen
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.
Consider all the benefits you'll gain from talking to other business people:
Knowledge or information that you didn't have before Advice on how to solve a current business problem Leads to a new business project or opportunity Joint ventures and cross promotion deals Learn important skills that you didn't have before Constructive criticism that improved your business Brainstorming that sparks a profitable business idea Encouraging and motivational statements
There are many ways to meet business people. Join business clubs and associations. Participate in on-line business-related forums, e-mail discussion groups, and chat rooms. Go to business expos and trade shows. Use your creativity to come up with even more ideas.
If you have the time, start your own networking group. You could hold meetings at a local seminar room, at a park, or at your own business building. If you want to hold meetings on-line use a private chat room. Publish a print or e-mail newsletter to keep members informed of meeting time and dates.
Keep all your business associates' contact information all in one place. Have it organized by business type or profession for easy finding. So when you need some advice on a new marketing campaign you can call that marketing expert you met at that trade show in Ohio a couple of weeks ago.
Networking is a surefire way to build a successful business. I have used it countless times and will continue too. I have also met a lot of business people who are now some of my closest friends.
Quote of the Day:
"What we actually learn, from any given set of circumstances, determines whether we become increasingly powerless or more powerful." -- Blaine Lee
Warm regards,
Michael Larsen
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