Press Release Marketing, Email Marketing, Search Engine Marketing

Top Ten Email Marketing Mistakes made by Small Businesses

2006-11-01T12:41:00.000-07:00

By Vinai

Email marketing isnt complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses.

If done correctly, email marketing is a very effective medium to generate new leads, and build continuous contact with your past customers and prospects. It can easily help you to yield new sales and help you meet your targets.

Take care of these top 10 mistakes and you are on your way to new sales!

1. Underestimating Current Customers List - This is by far the biggest mistake we see. Marketers just disregard their current customer list, and leave money on the table. Even worse, most have no systematic way of capturing their customers email and contact details in a common list.

And they lament the fact that the economy is doing badly, or that it is extremely difficult to convince new customers. A consolidated email list can be easily used to market new products to existing customers or to get repeat orders if done regularly and consistently.

2. Dropping Prospects Half Way - It is a proven fact that a new prospect will take an average of 5-7 different interactions before they build enough trust on you, your company and your products or services before thinking of buying from you. So if you drop prospects after meeting them once or twice, thinking that they are not qualified or do not seem interested, you are losing sales too quickly.

Continue to hand hold them, and stay in continuous contact will help you in the long run, as you will be familiar to the prospect. People love to do business with people they know, and not strangers.

3. Not interested in Educating the prospect - The marketers are so focused on sales, that they do not spend enough time with their prospects to educate them. Remember that if you service a prospect well, they will most likely convert to a paying customer sooner or later. Have patience. Use email to market to them regularly with information, education, free offers etc. until they build enough trust to buy from you.

4. Using cheap lists - Using 300,000 emails from a $100 CD is bound to fail. These email addresses are mostly defunct, and most are acquired through snooping and email extraction from forums. Most will not be from your target market anyway. Just sending a blatant marketing message is a sure-fire way to get yourself banned from major Internet Service Providers.

You can either buy a good list of your target group from reputed list brokers, or start compiling your own house list of all past and current prospects, customers, vendors, suppliers, contractors to market to them, and take their help to market to their associates.

5. No specific Target - One big, long message for everyone is no longer smart or effective. Nothing works the fast way. Now the trend is to do personalised, 1 to 1 marketing. If your standard message is for all prospects in all industries, chances are that it does not address anyone needs.

It is best to send several small, targeted emails to focus groups, which you can track to see what works in which industry, and who opened which mail. With this potent arsenal, you can focus your efforts on those chose few to spend your time upon, and generate sales with a much bigger ROI.

6. Boring Marketing Message or Ad copy - A long repetitive message is no way to capture the prospects attention. You cant even watch a boring movie even if you paid for the tickets, so who is going to read your unasked for marketing email if you are not addressing the problem.

Most messages spend countless paragraphs talking about what they offer, their products, services, and me, me, me. Theres nothing in the message to catch the readers attention. You need to talk about the problems faced by your target market, their industry, and their issues. Once you establish a bond by acknowledging that you know about their problems, they will be more amenable to your message, and products.

7. Marketing message is not consistent with other Company Collateral - Many marketing firms just send out a message, without making sure that it is consistent with the other company material. It is not even properly linked to the companys website, and does not incorporate the complete office address, telephone, fax, contact information. Just giving an email address is not sufficient to build trust and prove that yours is a genuine offer.

8. Marketing folks dont have time to update anyone about their initiatives - Most of the time, the services folks, the receptionist and other employees of the company are not even aware of what marketing is up to. So when a prospect calls the office to talk about the offer made in the email, neither the receptionist has a clue, nor the employee from the service department. None has seen the email, and have no idea who to refer this prospect to. Here goes another lost sales.

Marketing efforts need to be integrated over the entire organisation, and everyone should understand the need & importance.

9. No system to measure response - Marketing just continues to send out message after message: No ROI, no measurement of efforts, and no mechanism to evaluate the response of past messages. No wonder these efforts hardly bring in any results or prospects.

A systematic measurement system is very important. With emails, you can tag each and every link, email account and email sent, so that when it is opened or clicked, you can immediately know who is interested, who is keen to buy, what product, and how eagerly.

With a good measurement, you can call those few that spent time with your message, or on your website, and by knowing their browsing behaviour, you can customise future messages for them. Market something that they have shown interest on, and you are closer to another sale.

10. No clear goal or strategy - Start with the right goal and strategy. Your first goal should be to establish trust and credibility within your target market.

Secondly, get the prospect interested enough in what you are selling, so that they are willing to give you their contact information.

Thirdly, your marketing message should be sent out regularly so that the prospect expects it, waits for it, and it shows that you are consistent, reliable, and trustworthy.

Remember, marketing exists to generate leads, prospects and help sales and delivery teams to close the deals, & not for any other purpose. So focus, and strategize on these lines.

Email marketing has been proven time and again, if done correctly. Big companies like IBM, Amazon, Hp are using it effectively, and smaller companies are catching up fast in understanding its marketing reach.

With its lows cost, and effectiveness, email marketing helps to build long term relationships with your target audience. Use it wisely, and ye shall reap its rewards.

Vinai is a successful web and marketing consultant who has been providing sage advice to small and medium businesses in building, managing and profiting from email marketing & e-commerce websites for the past 6 years.

10 Essentials of Writing Press Releases

2005-11-01T16:27:00.000-07:00

Make the information newsworthy.

Let the audience know that the information is for them and let them know why they should keep reading it.

Begin with a short description of the news, then indicate who announced it, not the other way around.

Ask yourself this question, "How are people going to relate to this and will they be able to connect?"

Pay particular attention to the first 10 words of your release to make sure they are effective. Remember the first 10 words are the most important.

Avoid using a lot of adjectives and fancy language.

Spell out the facts.

Include as much Contact information as possible: Person to Contact, address, phone, fax, email, Web address.

Be patient and make sure you wait until you have something with enough substance to issue a release.

Make it "Media Friendly". Make it as easy as possible for a media representatives to do their jobs.

Sample Format for a Press Release:

FOR IMMEDIATE RELEASE:
Contact:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address

Headline
City, State, Date — Opening Paragraph: (should contain: who, what, when, where, why)

Remainder of body text - Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.

If there is more than 1 page use:
-more-

(The top of the next page):
Abbreviated headline (page 2)

Remainder of text.
(Restate Contact information after your last paragraph):

For additional information or a sample copy, Contact:
(all Contact information)

Summarize product or service specifications one last time

Company History (try to do this in one short paragraph)

# # #
(indicates Press Release is finished)

Online Business Press Release Writing Tips And Ideas

2005-10-24T15:15:00.000-06:00

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

Your press release should sound like news, not an ad.
You should only send your press release to the media related to the topic of your press release.
Keep your press release one page in length.
Your header, contact information and release date should be at the top of your press release.
Use short sentences and double space in between sentences.
Your header and first few sentences should capture the readers attention.
You should tell a story and briefly mention your business, product or service in the body of the press release.
Proof read your press release many times. Look for grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:

New products or services you're offering on your web site.
Results of an online survey or poll you've completed.
Virtual trade show or seminar you're hosting.
Free chat room class you're teaching.
Your opening of a new web site.
Online award your business or web site has won.
Free e-mail newsletter you're publishing.
New online products or services you're giving away.
Online business association or club you're starting.
Famous person that's endorsing your business.
Major joint venture you're doing with another business.
New book or e-book you wrote.
Expert or celebrity who's speaking in your chat room.
A fundraising event you're doing at your web site.
A new contest or sweepstakes you're having at your site.
Major sponsorships you're doing online.

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

Kind regards,
Mike Larsen

Build A Successful Business By Staying Connected

2005-10-24T11:23:00.000-06:00

Build A Successful Business By Staying Connected

Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.

Consider all the benefits you'll gain from talking to other business people:

Knowledge or information that you didn't have before Advice on how to solve a current business problem Leads to a new business project or opportunity Joint ventures and cross promotion deals Learn important skills that you didn't have before Constructive criticism that improved your business Brainstorming that sparks a profitable business idea Encouraging and motivational statements

There are many ways to meet business people. Join business clubs and associations. Participate in on-line business-related forums, e-mail discussion groups, and chat rooms. Go to business expos and trade shows. Use your creativity to come up with even more ideas.

If you have the time, start your own networking group. You could hold meetings at a local seminar room, at a park, or at your own business building. If you want to hold meetings on-line use a private chat room. Publish a print or e-mail newsletter to keep members informed of meeting time and dates.

Keep all your business associates' contact information all in one place. Have it organized by business type or profession for easy finding. So when you need some advice on a new marketing campaign you can call that marketing expert you met at that trade show in Ohio a couple of weeks ago.

Networking is a surefire way to build a successful business. I have used it countless times and will continue too. I have also met a lot of business people who are now some of my closest friends.

Quote of the Day:

"What we actually learn, from any given set of circumstances, determines whether we become increasingly powerless or more powerful." -- Blaine Lee

Warm regards,

Michael Larsen

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Coordinated Multiple Medium Campaign For The Holidays

2005-09-08T11:02:00.000-06:00

Build Anticipation and Eliminate Mixed Messaging

Use Multiple Medium Campaigns

Each marketing vehicle or media has its own strengths and weaknesses. Utilizing each marketing medias’ strengths in a coordinated campaign can greatly improve a marketing campaign's effectiveness.

I am just going to focus on e-mail in this article.

Here are some of e-mail’s key strengths that can support traditional direct marketing:

Targeted Detailed segmentation and personalization facilitates one-to-one messaging. Use these strengths to send highly targeted valid messaging in sincere, personal approach.
Timely Most recipients will receive the message within hours of it being sent.
Efficient and Cost Effective E-mail can touch more people more frequently at a lower cost.
Responsive and Actionable With e-mail, a call to action can be acted on immediately. A purchase is just a click away as opposed to a printed or broadcast marketing medium, wherein the customer is highly unlikely to have the ability to take immediate action. This makes e-mail marketing very potent as a marketing vehicle. The e-mail delivers the message as well as the vehicle for taking immediate action.

The holidays are nearly upon us, here are some examples of coordinating traditional media with e-mail marketing in holiday sales campaigns.

Build Anticipation
If you are sending a holiday catalog or brochure through traditional mail, they probably account for a significant percentage of your annual marketing budget. Inevitably, many will be thrown away without so much as a glance.

To rise above the noise of the flurry of printed catalogs, brochures, and other direct mail media, schedule an e-mail campaign to arrive before the first mailing, notifying people that the catalog will be arriving. Use your e-mail campaign in a way that fosters significant anticipation. That way they'll look for it to arrive with heightened awareness and greater anticipation. Customize the message with highlighted items, offers, and promotions that may be of particular interest to groups or categories of your recipients.

Responsiveness and Follow-up
We've all experienced receiving offers and promotions we want to take advantage of. Inevitably, we miss our opportunity to cash in on great offers due to our modern day hectic lifestyles especially during the holiday season. Count on this to be the case with many would be customers. Schedule an e-mail soon after your printed campaigns last in-home date or shortly before your offers expiration date to encourage people to follow through on their good intentions. Use the strength of online ordering or purchasing, and enable the same offer on your e-commerce Web site. If you don’t have one, get one! And always include links in your e-mail that gives a time sensitive call to action and the resulting conversion to a sale.

Expanding Reach
Maximizing your (ROI) by balancing the number and demographics of recipients with cost per piece is a well-established practice in traditional direct marketing. Integrating e-mail adds another dimension to the mix.

Broaden a campaign to a larger number of recipients using e-mail's cost-effectiveness and precision. Increase focus on key segments by combining print only, e-mail only, and print plus e-mail to further improve campaign effectiveness.

Crossover
When running multiphase campaigns, enable crossover between media. Make use of user preferences. For instance, ask people which medium they prefer. Apply business rules based on behavior and implied preferences. If an e-mail address starts bouncing, switch that person to print. If she doesn't respond to print, send her e-mail.

Testing and Gradual Improvement
Use e-mail to rapidly and cost-effectively test different offers and promotions. Use split testing or A-B testing to zero in on a message that gives the best results. Pay Per Click campaigns are another venue for rapid split testing to achieve the desired ROI. Over time, using these testing methods will increase your marketing effectiveness. Although short term improvements may be small, over time these small improvements result in significant improvements in your marketing campaigns. Once you have a winning e-mail campaign, use it for your print campaigns as well. However, remember that switching to another medium introduces a new variable, which can throw off test results. To minimize this outcome, use this technique for factors that are less affected by presentation. You can also use sample groups to pretest and identify variances in the response rates between print and e-mail campaigns.

Tracking Results
Evaluating success requires campaign result to be tracked and analyzed. An e-mail supporting a catalog may not meet your standard response requirements on its own, but its effect on catalog sales may be significant. Similarly, a postcard to a person whose e-mail is bouncing may not produce the direct marketing return on investment normally required.

Start Planning Now!
If your holiday campaigns aren't well under way yet, get started now! And as you plan your holiday campaigns, look for new ways to integrate your media. Play to the strengths of each, and respond to recipients' preferences (both explicit and implied) to improve the customer experience and maximize your overall success.

Best Regards,
Mike Larsen

10 Killer Profit Boosters

2005-09-07T13:14:00.000-06:00

Pick of the Day:
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www.retreatsalonspa.com
Wow, graphically this site rocks. I signed up for their newsletter which was equally nice.
Now I know that a pretty Web site isn’t required to rank well in the search engines, but when it comes to conveying a professional image, your Web site can make the difference. If you are in the process of designing a website or having one designed for you, you should really take a look at this site.
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1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.

2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.

3. Allow your visitors to subscribe to an update e-zone. Anytime you make changes to your web site they can receive an informative e-mail.

4. Focus your articles on information the targeted readers and e-zone publishers want. They will get published more often, which means free publicity.

5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.

6. Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.

7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.

8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.

9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.

10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.

Quote of the Day:

"Practice is the best instruction of them all." -- Publilius Syrus

Warm regards,
Michael Larsen

10 Important Things To Tell Your Prospects

2005-09-07T08:46:00.000-06:00

Site of the Day
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Visit Maxcomm at:
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1. Tell your prospects that you offer free delivery.
This may cost a little money, but, you will gain the extra customers to make up for it.

2. Tell your prospects that you offer a lower price.
If you can't afford to offer a lower price you could always hold the occasional discount sale.

3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.

4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.

5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you're triggering human appeal.

6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live.

7. Tell your prospects that your product lasts longer.
People don't like to spend more money purchasing replacement products all the time.

8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual.

9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back- up any claims you make about your product.

Quote of the Day:
"If a person gets his attitude toward money straight, it will help straighten out almost every other area in his life." -- Billy Graham

Warm regards,
Michael Larsen

10 Hypnotic-Like Sentences That Sell Like Crazy

2005-09-06T13:09:00.000-06:00

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.

Quote of the Day:

"Don't be too busy earning a living to make any money." -- Joe Karbo

Warm regards,

Michael Larsen
The Home Biz Pro

10 Amazing Product Selling Formulas

2005-09-06T13:04:00.000-06:00

1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.

2. Set up joint ventures with other businesses to sell your product to new customers. They can introduce it to their customers for a set price.

3. Allow other web sites to sell your product for a set commission. They can take a percentage of the sale and send you the rest of the order to drop ship.

4. Sell your product through an affiliate program.
You just pay people a set commission for each of their sales or click through.

5. Sell the rights to reproduce your product.
You could sell them straight out for one price or collect royalty payments from each sale they make.

6. Set up a cross promotion deal with another web business. Allow them to sell your product as a back end product to their existing customer base.

7. Sell your product in a package deal with other web businesses. You can both advertise it and split the profits.

8. Rent your products out for a set period of time.
It's like selling but, you get the products back to rent again.

9. Allow people to subscribe to your products. It works best when selling info products, services or memberships.

10. Allow people to lease your products. It's like renting them but they have the option of buying at the end of the lease.

Quote of the Day:

"It is not how much one makes but to what purpose one spends." -- John Ruskin

Warm regards,

Michael Larsen
http://www.homebizpros.com

24 Killer Press Release Secrets

2005-09-02T16:17:00.000-06:00

But first, Check out my recommended site of the day!

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For Graphic Design, Web Design, Print Design and a very effect and unique approach to marketing, this company is definitely worth checking out. They have some great tools to make your email campaigns really payoff! Check them out. If you give them a call, ask for Jason and tell him I sent you. He’ll take great care of you.
http://www.targamedia.com
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1. Your press release should sound like news, not an ad.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. You should tell a story and mention your business, product or service in the b.ody of the press release.

8. Proofread your press release many times. Look for grammar and spelling mistakes.

9. Write a press release about the new products or services you're offering on your web site.

10. Create a press release about the results of an online survey or poll you have completed.

11. Submit a press release about a trade show or seminar you're hosting.

12. Write a press release about no c.ost chat room classes you are teaching.

13. Create a press release about your opening of a new web site.

14. Submit a press release about an online award your business or web site has won.

15. Write a press release about a f.ree e-zine you're publishing.

16. Create a press release about online products or services you're giving away.

17. Submit a press release about an online business association or club you're starting.

18. Write a press release about a famous person that's endorsing your business.

19. Create a press release about a joint venture you are doing with another business.

20. Submit a press release about a new book or e-book you wrote.

21. Write a press release about an expert who is speaking in your chat room.

22. Create a press release about a fundraising event you're doing at your web site.

23. Submit a press release about a new contest or sweepstakes you're having at your site.

24. Write a press release about major sponsorships you're doing online.

Quote of the Day:

"Cultivate more joy by arranging your life so that more joy will be likely." -- Georgia Witkin

Warm regards,

Michael Larsen

10 Amazing Product Selling Formulas

2005-09-01T16:19:00.000-06:00

1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.

2. Set up joint ventures with other businesses to sell your product to new customers. They can introduce it to their customers for a set price.

3. Allow other web sites to sell your product for a set commission. They can take a percentage of the sale and send you the rest of the order to drop ship.

4. Sell your product through an affiliate program.
You just pay people a set commission for each of their sales or click throughs.

5. Sell people the rights to reproduce your product.
You could sell them straight out for one price or collect royalty payments from each sale they make.

6. Set up a cross promotion deal with another web business. Allow them to sell your product as a back end product to their existing customers base.

7. Sell your product in a package deal with other web businesses. You can both advertise it and split the profits.

8. Rent your products out for a set period of time.
It's like selling but, you get the products back to rent again.

9. Allow people to subscribe to your products. It works best when selling info products, services or memberships.

10. Allow people to lease your products. It's like renting them but they have the option of buying at the end of the lease.

Quote of the Day:

"It is not how much one makes but to what purpose one spends." -- John Ruskin

Warm regards,
Michael Larsen
http://www.homebizpros.com/

Five Places Where You Can Find New Products To Sell

2005-09-01T15:25:00.000-06:00

Joint Venture Deals
Contact other business owners and ask them if you can sell their products or services. The products or services should be related to your target audience.
You could set up a deal to just market them and receive a percentage of the profits.

Affiliate Programs
Join another businesses affiliate program. You just sign-up at their web site and they give you a link that tracks all your sales. Every time someone orders or clicks through your link you receive a commission.

Wholesalers
You can buy products at a large discount through a wholesaler. Just order the products from your wholesaler of choice. When you receive the products mark-up the price to the amount you want to sell them for.

Reprint/Duplication Rights
Some businesses o.ffer you the right to b.uy licenses to reprint or duplicate their products. You pay for the license and then you can reproduce the product and keep all the profits. The license stipulations may vary from business to business.

Drop Shippers
You can sign-up to a drop shipper program from another business or wholesaler. When someone orders the product, you keep a percentage of the sale and send the rest of the order to the drop shipper. The drop shipper will then ship the product to your customer.

Drop Shipping Tip:
The absolute best resource when it comes to finding a dropshipper that offers the products you are looking for is World Wide Brands' Drop Ship Source Directory - I personally subscribe to the Drop Ship Source and the Light Bulk Directories and have purchased and use the market research wizard. An invaluable tool I use to identify products with high demand low supply opportunities. If you are looking to start an online retail ecommerce business, this will simply be the best money you will spend. It is a bargain and is a lifetime subscription—no renewal fees each year! I hate subscription renewals. Check it out at: World Wide Brands Drop Ship Source Directory

Quote of the Day:
"Make all you can, save all you can, give all you can." -- John Wesley

Warm Regards,
Mike Larsen - The Home Biz Pro
www.homebizpros.com

50 Benefits Of Joint Venture Marketing

2005-08-31T15:39:00.000-06:00

What Is A Joint Venture?

A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.

The Benefits Of Joint Venture Marketing

1. You can build long lasting business relationships.
2. You can increase your credibility by teaming up with other reputable, branded businesses.
3. You can get free products and services.
4. You can construct most joint venture deals with little or no money.
5. You can gain new leads and customers.
6. You can get discounts on products and services.
7. You can save money on business operating costs.
8. You can beat your competition.
9. You can gain referrals from other businesses.
10. You can solve your business problems.
11. You can save valuable time.
12. You can get free and low cost advertising.
13. You can offer your customers new products and services.
14. You can survive a depression, recession or a slow economy.
15. You can save money by sharing advertising and marketing costs.
16. You can target other potential markets.
17. You can expand and grow your business quickly.
18. You can gain valuable information or skills.
19. You can increase and protect your cash flow.
20. You can find new profit outlets.
21. You can become rich and wealthy.
22. You can start almost any business at little or no costs.
23. You can get rid of your extra inventory.
24. You can reduce and eliminate your debts and avoid b.ankruptcy.
25. You can afford to sell your products at a lower price.
26. You can increase your opt in or ezine subscribers for free.
27. You can get your web hosting and design for free.
28. You can save money outsourcing your workload for free.
29. You can find hidden income streams.
30. You can exchange useless products for profitable ones.
31. You can create new business funding and credit lines.
32. You can reduce your taxes.
33. You can find and create new distribution channels for your products.
34. You can give your employees more raises, bonuses and benefits.
35. You can even trade non business stuff to improve your personal life.
36. You can increase your sales and profits.
37. You can send your ad to huge, targeted email lists at no cost.
38. You can eliminate employee hiring costs creating barter outsourcing deals.
39. You can build your customer or opt-in list for free.
40. You can build profitable alliances with other businesses.
41. You can learn insider information from other experts at no cost.
42. You can test your product for free.
43. You can out-sell other affiliates much easier.
44. You can increase the number of affiliates that sign up to your reseller program.
45. You can offer more bonus products and incentives to buy.
46. You can get highly credible endorsements and testimonials from other experts.
47. You can quickly increase your ezine subscribers.
48. You can offer your products at lower prices than your competition.
49. You can easily find new up sell and backend products to sell.
50. You can create products faster and with less effort.

These are only some of the benefits. They're endless!

Quote of the Day:

"If you know how to spend less than you get, you have the philosopher's stone." -- Benjamin Franklin

Mike Larsen
www.homebizpros.com

10 Mind Blowing Ways To Increase Your Sales

2005-04-25T20:30:00.000-06:00

Today's feature article is:

10 Mind Blowing Ways To Increase Your Sales

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1. Show your prospects how much enthusiasm
you have for your product and business. If you're
convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong
closing. It could be a free bonus, a discount price,
a benefit reminder, an ordering deadline, etc.

3. Please your complaining customers. You can
refund their money, give them a discount, give
them a free gift, solve the problem quickly, etc.

4. Make your customers get excited about your
business and they will tell their friends. Give
them a free v.acation certificate, a coupon, etc.

5. Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong g.uarantee or warranty, etc.

6. Build your opt-in l.ist by allowing your visitors
to sign up for a free e-zine, ebooks, software,
contests, sweepstakes, etc.

7. Give your prospects or customers a breath of
fresh air. Don't be afraid to design your web site
and ad copies different from everyone else.

8. Allow your customers to get part of your total
o.ffer right after they order. If you have to ship the
item, make one of your bonuses available online.

9. Write and submit articles to e-zine publishers
or webmasters. If you want it to be published, it
should be like an article and not like an ad.

10. Show your prospects that you are an expert,
because authority can persuade people to buy.
You could publish an article, write an ebook, etc.

Quote of the Day:

"The Eskimos had fifty-two names for snow because it was
important to them; there ought to be as many for love." --
Margaret Atwood

Warm regards,

Michael Larsen
The Home Biz Pro

10 Mind Altering Words That Make People Buy

2005-04-23T20:24:00.000-06:00

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1. Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.

2. Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.

3. Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.

4. Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.

5. Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.

6. Use the word "discount/sale " in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.

8. Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole ad.

9. Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.

10. Use the word "new" in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.

Quote of the Day:

"What is wrong with our world is that love is in short
supply." -- Christopher Bryant

Warm regards,
Michael Larsen - The Home Biz Pro

10 Mesmerizing Ways To Reinforce Your Profits

2005-04-21T20:24:00.000-06:00

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1. Anticipate any objections your visitors may have
about your product offer. You must research your
target audience's needs and wants.

2. Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you.

3. Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product your offering.

4. Solve your customer complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them.

5. Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service.

6. Market yourself, as well as your product. You
could write articles, e-books, do free consulting,
do speaking engagements, etc.

7. Find new target audiences for your products or
services. For example, if you're selling coffee to
stores try to also sell it to coffee shops.

8. Use the phrase "invest in our product" instead of
the words buy or purchase. This makes prospects
feel they're investing in their future if they buy.

9. Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through "house parties".

10. Use logos and slogans for your business. They
make it easier for people to remember and identify
your business.

Quote of the Day:

"Wishing to be friends is quick work, but friendship is a
slow-ripening fruit." -- Aristotle

Warm regards,
Michael Larsen -The Home Biz Pro

10 Magic-Like Ways To Multiply Your Orders

2005-04-19T20:33:00.000-06:00

Today's feature article is:

10 Magic-Like Ways To Multiply Your Orders

Visit our sponsor:
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1. Use reward programs to keep people revisiting
your web site and buying your products. You could
reward gifts or discounts for revisiting or buying.

2. Publish e-zines for other web sites to i.ncrease
your traffic. You could do it at no c.harge and in
return just ask for a sponsor ad in each issue.

3. Trade endorsement ads with other e-zines. They
pull more hits and sales than just trading classified
ads because it gives your ad instant credibility.

4. Test your ad copy before you start taking orders.
Tell your visitors to e-mail you if they want to be
notified when you launch a new product.

5. Get your visitors excited about your product by
letting them know how excited you are about it. Tell
them why you're excited and use exclamation points.

6. Use incentives to gain referrals if you don't have
an affiliate program. Tell people when they refer
customers you will award them with free products.

7. Tell your visitors the reason why you're having a
sale so they don't think your products are cheap. It
could be a holiday/seasonal sale or clearance sale.

8. Stay away from overloading your web site with
high tech gadgets. They can create a slow loading
web page and distract people away from your o.ffer.

9. Cut out words, phrases, and paragraphs in your
ad copy that aren't selling or supporting your product.
This will stop people from getting bored with your ad.

10. Keep people at your web site as long as possible.
Allow them to download f.ree ebooks, sign-up for
contests, use f.ree online services, etc.

Quote of the Day:

"Friends are an aid to the y.oung, to guard them from error;
to the elderly, to attend to their wants and to supplement
their failing power of action; to those in the prime of
life, to assist them to noble deeds." -- Aristotle

Warm regards,

Michael Larsen
The Home Biz Pro

10 Killer Ways To Sell Your Back-End Products

2005-04-17T20:35:00.000-06:00

Hi,

Today's feature article is:

10 Killer Ways To Sell Your Back-End Products

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A back-end product is a product you attempt to sell
your customers after they have recently purchased a
related product from your business.

If you're not trying to sell back-end products to your
customers, you're making a big mistake. It is easier to
sell to existing customers than it is to sell to new ones
who don't trust your business yet.

Below are ten killer strategies you can use to sell your
back-end products to your existing customers:

1. When you ship people the first product they bought,
insert a flyer or brochure for your back-end product
in the package.

2. Give customers a free subscription to a customers
only e-zine when they b.uy your product. You could
include your ad for your back-end product in each
issue.

3. Send your customers greeting cards on holidays or
on their birthday. Include a small advertisement inside
the card for your back-end product.

4. After people order your first product from your web
site, take them to a "thank you" web page and include
your back-end product ad on that page.

5. Send customers a free surprise gift after they order
your first product. You could attach another ad with
the f.ree gift for your back-end product.

6. If you're selling an electronic product, like an ebook,
include your ad for your back-end product somewhere
inside the electronic product.

7. Give your customers a free membership into your
"customers only" private site. You could include your
ad for your back-end product somewhere inside
the private site.

8. Contact your customers by phone and ask them if
they were happy with their purchase. You could tell
them about your back-end product.

9. Send your customers a thank you letter by mail or
e-mail. You could mention your back-end product
somewhere on the letter.

10. Ask your customers if they want to be updated in
the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates.

Your business will have a greater chance of surviving
when you attempt to sell back-end products to your
existing customers.

Quote of the Day:

"Criticism should not be querulous and wasting, all knife
and rootpuller, but guiding, instructive, inspiring." --
Ralph Waldo Emerson

Warm regards,

Michael Larsen
The Home Biz Pro

10 Killer Ways To Make Your Online Testimonials More Believable

2005-04-15T20:24:00.000-06:00

Today's feature article is:

10 Killer Ways To Make Your Online Testimonials More Believable

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1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility.

2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.

3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.

4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.

5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.

6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.

7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.

8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.

9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they b.uy. Usually, they will trust
them more than you.

10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.

Quote of the Day:

"Knowledge is the food of the soul." -- Plato

Warm regards,

Michael Larsen
The Home Biz Pro

10 Killer Ways To Make People Click

2005-04-13T20:30:00.000-06:00

Today's feature article is:

10 Killer Ways To Make People Click

1. Use reverse psychology on your banner ads. You
could tell people not to c.lick on your banner ad. For
example "Don't C.lick Here If You Are Comfortable
With Your Looks"

2. Make your banner ad words as attractive as
possible. Use words like ultimate, powerful, sizzling,
hot, etc. Your words should relate and highlight
your total o.ffer.

3. O.ffer a discount o.ffer on your banner ad. People
are always looking for good deals. You could o.ffer
a percentage discount, dollar discount, b.uy one get
one f.ree discount, etc.

4. Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the o.ffer.

5. You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will c.lick because they'll trust
them over you.

6. Use a strong g.uarantee on your banner ad. You
could include the g.uarantee as a headline for your
o.ffer. It could read double or triple your m.oney back
g.uarantee, lifetime your m.oney back g.uarantee, etc.

7. Tell people to c.lick on your banner ad. Newbies
to the internet may net even know they can c.lick on
banners. Just having the phrase "c.lick here" on your
banner will i.ncrease your clickthroughs.

8. You could advertise a trial or sample o.ffer. This
will tell people there is no r.isk or obligation if they
c.lick on your banner ad and try out your product or
service.

9. Tell people the major benefit of your product, web
site or service on your banner ad. It could be benefits
like make m.oney, l.ose weight, i.ncrease energy, save
money, save time, etc.

10. You could advertise a f.ree o.ffer on your banner
ad. People love f.ree stuff. The freebie should relate
to your target audience. If the freebie is attractive
to them they will c.lick.

Quote of the Day:

"Reading is to the mind what exercise is to the b.ody." --
Sir Richard Steele

Warm regards,

Michael Larsen
The Home Biz Pro

10 Killer Ways To Keep Your Profits Rolling

2005-04-11T20:32:00.000-06:00

Hi,

Today's feature article is:

10 Killer Ways To Keep Your P.rofits Rolling

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1. Give people a free online utility. When you offer
a utility that can solve a person's problem, people
will definitely visit your web site.

2. O.ffer a free affiliate/reseller program. When you
o.ffer people a free opportunity to m.ake money they
will line up to visit your web site.

3. Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.

4. O.ffer your visitors a free community. People like
to have a place were they can have discussions with
others on a particular subject.

5. Make people feel safe when they order. Explain
to them you won't sell their e-mail address and all
their personal information will be kept confidential.

6. Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site.

7. Make your ad copy attractive. Your ad should
lists benefits before the features. Include guarantees
and testimonials in your ad.

8. Remind people to come back and visit your site.
They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.

9. Let people know anything about your business
history. They'll feel more comfortable if they know
who they are buying from.

10. Give people as many ordering options. Accept
c.redit cards, checks, money orders, and other forms
of electronic payments.

Quote of the Day:

"We can get over being poor, but it takes longer to get
over being ignorant." -- Jane Sequichie Hifler

Warm regards,

Michael Larsen
The Home Biz Pro

10 Killer Ways To Defeat Your Competition

2005-04-07T20:21:00.000-06:00

Today's feature article is:

10 Killer Ways To Defeat Your Competition

1. Offer free original content. It's important to give
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.

2. Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.

3. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit.

4. Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.

5. Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money.

6. Make your web site look professional. You want
to have y.our own domain name, easy navigation,
attractive graphics, etc.

7. Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site l.ist it below your ad copy.

8. Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.

9. Test and improve your ad copy. There are many
people who write an ad and n.ever change it. Make
sure you get the highest possible response rate.

10. Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about it.

Quote of the Day:

"N.ever let formal education get in the way of your
learning." -- Mark Twain

Warm regards,

Michael Larsen
The Home Biz Pro

10 Incredible Ways To Sell Your Products Now

2005-03-30T23:56:00.000-07:00

Hi,

Today's feature article is:

10 Incredible Ways To Sell Your Products Now

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1. Make your reader visualize they have already
bought your product in your ad. Tell them what
results they have gotten and how it makes them
feel. They'll already become emotionally attached
before they b.uy.

2. Turn your ad into an article. It could be a story,
or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be
interested when they get to your sales pitch.

3. Make sure you show your reader that they are
getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they
o.rder today they can buy it for $69.95.

4. Direct your ad headline to your target audience.
Your readers will feel important and belong to a
select group of people who buy your product. For
example; "Attention! Accountants, Discover A
New Way To Increase Your Client Base!"

5. Tell your reader how fast they can receive your
product or service in your ad. Their buying decision
may be based on how fast they can receive your
product. They may need it by a certain deadline.

6. Use bullets to highlight your product or services
benefits. Benefits are the key to selling anything,
make them standout in your ad. You can use dots,
dashes, or circles to highlight them.

7. Give a money back guarantee that surpasses a
normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the
f.ree bonus or give them double their money back.

8. Tell your reader they'll receive surprise bonuses.
This'll raise your reader's curiosity and make them
want to buy so they can find out what the surprise
bonuses are.

9. Let your reader know this specific package will
not be offered again. You must create urgency so
people b.uy now. You may always sell the same
product but not with the same bonuses or price.

10. Give them a couple tips in your ad that will help
them with their problem. This will give your business
credibility and gain your readers trust to buy your
products or services.

Quote of the Day:

"Adversity and loss make a man wise." -- Welsh proverb

Warm regards,

Michael Larsen
The Home Biz Pro

10 Incredible Ways To Keep Your Sales Soaring

2005-03-28T21:36:00.000-07:00

Today's feature article is:

10 Incredible Ways To Keep Your Sales Soaring

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1. Maximize the effectiveness of your banner ads.
Don't just use the same ad on every banner, use a
variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting
down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and
respected companies on your web site. Sometimes
people link their business credibility to yours.

4. People have been taught all their life to respect
people in authority. Tell your visitors that you are
the president or CEO of your business.

5. Offer people a f.ree telephone consultation before
they order your product. When they get to know
you personally, it could convert to more sales.

6. Test the "bill me later option" on your web site.
Most people are honest and will pay you. It is a
powerful little niche and could increase your sales.

7. Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web
site. Tell people each monthly w.inner will get their
entire purchase refunded.

9. Attract visitors to your web site by offering them
a free course. You could package the course on
a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and
get their legal permission to convert it to an article.
Promote your web site by submitting it to ezines.

Quote of the Day:

"It doesn't make any difference whether what you face is
something that affects your work, your personal
relationships, your sense of security, your appraisal of
self-worth, or your appearance--the way you think about
your situation largely determines whether you will do
anything about it and what you will do." -- Dr. Arthur
Freeman

Warm regards,

Michael Larsen
The Home Biz Pro

10 Hot Ways To Sell Your Products Like Crazy

2005-03-26T20:33:00.000-07:00

Hi,

Today's feature article is:

10 Hot Ways To Sell Your Products Like Crazy

Visit our sponsor:
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http://www.homebizpros.com/pips.html
-------------------------------------------------------

1. Turn your ad copy into a story or article. Your
visitors won't be as hesitant to read your ad and
will become more interested in your product.

2. Give visitors a freebie for filling out your online
survey or they usually won't. Surveys will give your
business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by
using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't
get the feeling of being controlled. O.ffer them a
variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your
site for them, not for yourself. Create your product
around your visitors not because you would b.uy it.

6. Get f.ree advice from successful online business
owners. Participate in business chat rooms and
message boards to chat with them.

7. Use your f.ree bonuses to create an urgency for
your visitors to buy. Only o.ffer them for a limited
time with your main product.

8. O.ffer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves
by giving them compliments. If they feel good they
will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're
selling business books try to sell business services,
courses and supplies too.

Quote of the Day:

"The unfortunate need people who will be kind to them; the
prosperous need pe

10 High-Impact Viral Marketing Strategies

2005-03-24T20:41:00.000-07:00

Hi Todays,

Today's feature article is:

10 High-Impact Viral Marketing Strategies

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Viral Marketing is allowing people to giveaway and
use your f.ree product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.

2. Allow people to use any of your freebies as f.ree
bonuses for products or services they sell. Include
your ad on all your freebies.

3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.

4. Allow people to sign up for a f.ree web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.

5. Allow people to add their link to your f.ree web
site directory. Just require that they return a link
back to your web site, advertising your directory.

6. Allow people to provide your f.ree online service
to their web site, visitors, or e-zine subscribers.
They could be f.ree e-mail, e-mail consulting, search
engine submissions, etc.

7. Allow people to give away your f.ree software.
Just include your business advertisement inside the
software program.

8. Allow people to give away your f.ree web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.

9. Allow people to place an advertisement in your
f.ree ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your f.ree ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.

Quote of the Day:

"Love - the feeling - is a fruit of love, the verb." --
Stephen Covey

Warm regards,

Michael Larsen
http://www.getresponse.com/t/410869/

P.S. Try this, Todays:
http://www.getresponse.com/t/410868/

It really works!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
http://www.getresponse.com/t/410869/

1086 Spring Ridge DR
Sandy
UTAH 84094
United States

To stop further mailings or to change your details visit:
http://getresponse.com/r/0lvV/v/M6ZLx73rd

10 Eye Popping, Jaw Dropping Ad Copy Secrets

2005-03-24T08:41:00.000-07:00

Today's feature article is:

10 Eye Popping, Jaw Dropping Ad Copy Secrets

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1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.

2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.

3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.

4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.

5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the
value of your product.

6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.

7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.

8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.

9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.

10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.

Quote of the Day:

"I expect to pass through this world but once. Any good
therefore that I can do, or any kindness or ablities that I
can show to any fellow creature, let me do it now. Let me
not defer it or neglect it, for I shall not pass this way
again." -- William Penn

Warm regards,

Michael Larsen
The Home Biz Pro

10 High Powered Ways To Increase Your Traffic

2005-03-23T14:30:00.000-07:00

Hi Todays,

Today's feature article is:

10 High Powered Ways To Increase Your Traffic

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1. Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.

2. Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once which will increase your orders.

3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.

5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This'll increase your ad exposure and attract people
to your web site at the same time.

6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.

7. Submit your freebie to the online directories that
list your particular item or service for free. If you're
offering a free e-zine, submit it to all the free e-zine
directories on the internet.

8. Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.

9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.

10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.

Quote of the Day:

"Hope is a waking dream." -- Aristotle

Warm regards,

Michael Larsen
http://www.getresponse.com/t/410875/

P.S. Try this, Todays:
http://www.getresponse.com/t/410874/

It really works!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
http://www.getresponse.com/t/410875/

1086 Spring Ridge DR
Sandy
UTAH 84094
United States

To stop further mailings or to change your details visit:
http://getresponse.com/r/0lvV/t/76ZLx738z

10 Heavy Duty Online Sales Grabbers

2005-03-22T14:36:00.000-07:00

Hi Todays,

Today's feature article is:

10 Heavy Duty Online Sales Grabbers

1. Give your prospects extra incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.

2. Make your small business look big on the world
wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.

4. Give your customers buying incentives so they'll
make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.

5. Tell people about your site whenever you get a
chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.

6. Write and send press releases for your web site.
Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner
ads for other sites. Allow people to use them in
exchange for your web link on their home page.

9. Use time saving promotional software. You can
automate your search engine submissions, posting
to online classified sites, etc.

10. Advertise your online business by dressing in
clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.

Quote of the Day:

"When you become detached mentally from yourself and
concentrate on helping other people with their
difficulties, you will be able to cope with your own more
effectively. Somehow, the act of self-giving is a personal
power-releasing factor." -- Norman Vincent Peale

Warm regards,

Michael Larsen
http://www.getresponse.com/t/410877/

P.S. Try this, Todays:
http://www.getresponse.com/t/410876/

It really works!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
http://www.getresponse.com/t/410877/

1086 Spring Ridge DR
Sandy
UTAH 84094
United States

To stop further mailings or to change your details visit:
http://getresponse.com/r/0lvV/s/M6ZLx73pb

10 Amazing Ways To Jump Start Your Sales

2005-03-21T23:15:00.000-07:00

Hi Todays,

Today's feature article is:

10 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.

5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.

Quote of the Day:

"Nine-tenths of wisdom is appreciation. Go find somebody's
hand and squeeze it, while there's time." -- Dale Dauten

Warm regards,

Michael Larsen
http://www.getresponse.com/t/410899/

P.S. Try this, Todays:
http://www.getresponse.com/t/410898/

It really works!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
http://www.getresponse.com/t/410899/

1086 Spring Ridge DR
Sandy
UTAH 84094
United States

To stop further mailings or to change your details visit:
http://getresponse.com/r/0lvV/g/D6ZLx73LG

10 Boundless Ways To Anchor Down More Sales

2005-03-21T12:40:00.000-07:00

Today's feature article is:

10 Boundless Ways To Anchor Down More Sales

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1. Multiply your marketing and advertising efforts
on the Internet. You can accomplish this by starting
an affiliate program or using viral marketing.

2. Increase your ratio of visitors that purchase your
product(s). You could change your headline, offer a
stronger guarantee, add testimonials, etc.

3. Find out who are your strongest leads for buying
your product by offering a free ezine. The visitors
that are very interested will subscribe to it.

4. Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them.

5. Publish an e-zine for your employees. This could
motivate them to do a better job or fill them in on
were your business is headed

6. Search for your business' name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business

7. Attract people to link to your web site. You could
offer them a discount on the products you sell or
give them free stuff for linking.

8. Develop your own opt in email list by giving your
visitors a reason to give you their e-mail address.
Allow them sign up to free stuff and contests.

9. Create a "PR" web page for your business. List
information that could be considered newsworthy
for e-zines, newspapers, magazines, etc.

10. Give your business and products credibility by
linking to web sites that have written positive stories
about your business.

Quote of the Day:

"...if the next generation is to face the future with zest
and self-confidence, we must educate them to be original as
well as competent." -- Mihaly Csikszentmihalyi

Warm regards,

Michael Larsen
The Home Biz Pro

10 Extreme Ways To Rocket Launch Your Profits

2005-03-20T15:22:00.000-07:00

Today's feature article is:

10 Extreme Ways To Rocket Launch Your Profits

-------------------------------------------------------

1. Advertise your web site with banner ads that are
animated and include a call to action. You must grab
people's attention and make them to click.

2. Use pop up windows or advertisements on your
web site. They grab your visitors attention because
they jump right out at them.

3. Buy internet business books, ebooks, private site
memberships, etc. Study and learn all the new web
site promotional ideas you can.

4. Analyze all your promotional efforts. Concentrate
on the ones that work and drop the ones that don't
work. Don't waste your valuable time.

5. Get the most from each one of your visitors. Ask
them to subscribe to your e-zine, participate on your
message board, bookmark your site, etc.

6. Use text links if your banner ads are not pulling
traffic. People don't ignore text links as much as
they do banner ads.

7. Trade content with other ezine publishers or web
sites. This is a powerful and effective way to place
your links on other targeted web sites.

8. Keep your product available to your customers
at all times. If you have to backorder it, they may
end up canceling their order.

9. Use content on your web site so people can skim
through it easily. Most people have little time so try
using lists, short tips, short articles,etc

10 Add a message board or chat room to your web
site. If people enjoy it, they will revisit your web site
to participate regularly.

Quote of the Day:

"Practice hope. As hopefulness becomes a habit, you can
achieve a permanently happy spirit." -- Norman Vincent Peale

Warm regards,

Michael Larsen
The Home Biz Pro

10 Explosive Ways To Turbo-Boost Your Sales

2005-03-19T16:14:00.000-07:00

Today's feature article is:

10 Explosive Ways To Turbo-Boost Your Sales

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1. Design your web site to be a targeted resource
center. Choose one subject and build on it. You'll
gain repeat visitors that are interested in that topic.

2. Offer something that is really free. If people go
to your site and what you said was free really isn't,
you'll lose their trust and they won't buy anything.

3. Add a chat room or message board to your web
site. People want to interact with other people that
have they same interests as them.

4. Entice people to link to your web site by giving
them something free in return. This'll increase your
ranking in some search engines.

5. Trigger your reader's emotions in your ad copy.
Example, if you sell a book on gambling tips, tell
them the feelings they'll get when they win money.

6. Make sure your site looks good in all browsers.
You could be losing sales because it looks distorted
in some web browsers.

7. Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people
before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make
them think about their problems. For example: Do
you want to be free of your debts?

9. Magnify the size of your prospects problem in
your ad; show how your product can solve it.
The bigger the problem, the more sales you'll have.

10. Invest a percentage of your profits right back
into your business. Spend it on marketing, product
improvement, customer service, advertising, etc.

Quote of the Day:

"The more you lose yourself in something bigger than
yourself, the more energy you will have." -- Norman Vincent
Peale

Warm regards,

Michael Larsen
The Home Biz Pro

10 Cool Ways To Attract People To Your Web Site

2005-03-19T15:30:00.000-07:00

Hi Todays,

Today's feature article is:

10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.

2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it's up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.

3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don't want to
take the time to write one, you could ask other
writers permission to use their articles.

5. Hold free online classes or seminars. They
could be held in your web site's chat room. The
idea of "live" information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.

6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.

7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.

8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.

9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.

10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.

Quote of the Day:

"Forget the resolutions. Forget control and
discipline...too much work. Instead try experimenting. Go
in search of something to fall in love with...something
about yourself, your career, your spouse." -- Dale Dauten

Warm regards,

Michael Larsen
http://www.getresponse.com/t/410889/

P.S. Try this, Todays:
http://www.getresponse.com/t/410888/

It really works!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
http://www.getresponse.com/t/410889/

1086 Spring Ridge DR
Sandy
UTAH 84094
United States

To stop further mailings or to change your details visit:
http://getresponse.com/r/0lvV/m/O6ZLx73Pz

10 Electrifying Ways To Explode Your Orders

2005-03-18T15:47:00.000-07:00

Today's feature article is:

10 Electrifying Ways To Explode Your Orders

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1. Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc.

2. Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.

3. Spice-up your web site's wording using plenty of
adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.

4. Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have them click to read the rest.

5. Join affiliate programs that go with the theme of
your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.

6. Market your web site as a free club instead of
a web site. This'll increase your repeat visitors and
sales because people enjoy belonging to groups.

7. Interact with your online customers on a regular
basis. This'll show them you care about them. You
could use a chat room, forum or message system.

8. Check your web site links regularly. After people
click on one link, and it doesn't work, they usually
won't risk wasting their time clicking on another one.

9. Give visitors a positive experience when they're
at your web site. Provide them with original content
and free stuff. They'll tell all of their friends about it.

10. Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange they do the same for you.

Quote of the Day:

"Education is not the piling on of learning, information,
data, facts, skills, or abilities--that's training or
instruction--but is rather a making visible what is hidden
as a seed... To be educated, a person doesn't have to know
much or be informed, but he or she does have to have been
exposed vulnerably to the transformative events of an
engaged human life... One of the greatest problems of our
time is that many are schooled but few are educated." --
Thomas Moore

Warm regards,

Michael Larsen
The Home Biz Pro

10 Effective Ways To Reduce Your Business Costs

2005-03-17T15:38:00.000-07:00

Today's feature article is:

10 Effective Ways To Reduce Your Business Costs

1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.

2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.

3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.

4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.

8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car
lot.

10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.

Quote of the Day:

"It is courage, courage, courage, that raises the blood of
life to crimson splendor. Live bravely and present a brave
front to adversity." -- Horace

Warm regards,

Michael Larsen
The Home Biz Pro

10 Awesome Ways To Attract More Orders

2005-03-16T20:41:00.000-07:00

Today's feature article is:

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic
at your web site. People will visit your web site to
read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only
web site. Instead of charging for access, use it as
a free bonus for one of your products.

3. Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections.

4. Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This'll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales.

6. Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will
increase your repeat traffic and sales because your
visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books
from your web site at no cost. Just ask your visitors
in return if they'll refer their friends to your web site.

9. Build up the number of people that join your free
affiliate program quickly by temporally offering your
product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.

Quote of the Day:

"Adversity reveals genius, prosperity conceals it." --
Horace

Warm regards,

Michael Larsen
The Home Biz Pro

Get Your Own Custom Website - Today!

2005-03-16T14:51:00.000-07:00

Hi,

Here's todays featured Home Based Bussiness Opportunity

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The possibilities are truly U N L I M I T E D ! ! !

But, don't take my word for it! ;)

Check it out for yourself:

"If a window of opportunity appears, don't pull down the shade.
-- Tom Peters

To Your Success!

Michael Larsen
www.homebizpros.com

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
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2005-03-16T08:40:00.000-07:00

Hi,

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This is the PERFECT solution if you would love to begin
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willing) to create an online businesses of your own.

(It just doesn't get any easier than this...)

Stone Evans ("The Home Biz Guy") has agreed to actually
set you up with your very own *customized* online business
package... F/R/E/E

Each package includes a personalized website designed to
promote a hand-picked selection of some of the TOP Internet
marketing products online.

Your website will ALSO include built in pop-ups (you may
not like them but they DO make sales!), AND a built in
email follow up system through which you can build your
*own* list of subscribers!

But the BEST PART is, Stone will do all the set up work of
customizing and even uploading your website... absolutely
F/R/E/E... No catch!

Here's how professional your new website will look:

http://www.homebizpros.com

...Everything you see will be working on YOUR behalf,
including the affiliate links, the pop-ups, and the email
subscription form.

This is a professional online business package that would
take most people *months* to create and setup, yet Stone
will customize and setup your site for F/R/E/E, normally
within 24 hours.

(...Please allow an extra day or two in this case due to
the tremendous demand that there will be for this
opportunity - Stone is just "one guy" and will obviously be
setting up each website request one by one.)

So how do you get started?

Well, this opportunity is for Host4Profit customers only
(mainly because Stone wants to *limit* the number of people
who sign up for this deal to keep it exclusive), so if you
don't have your Host4Profit account setup yet, you'll be
able to do that in step 2 at:

http://www.homebizpros.com/pips.html

Once you get over there, just follow the 3 quick and easy
steps that Stone needs you to complete so that he can
properly setup and personalize your new online business.

There are people -all around you- making money online...
Now YOU can get in on the action *regardless* of experience
level: No HTML. No uploading. No payment links. NONE of that
to mess with!

Stone will even show you how to *promote* your site
step-by-step using f/r/e/e and/or paid promotion techniques.

This is it. Your chance to create an online cashflow as
quickly and easily as possible. No excuses left! ;-)

Here's that link again:

http://www.homebizpros.com/pips.html

If you have any questions, just let me know!

Sincerely,

Michael Larsen
The Home Biz Pro

10 Blockbuster Ways To Ignite Your Sales

2005-03-14T15:39:00.000-07:00

Hi Todays,

Today's feature article is:

10 Blockbuster Ways To Ignite Your Sales

1. Sign-up to win web site awards. When you win,
some award sites publish your web site link, name
and description on their site.

2. Join online business associations or clubs. If you
join, they will usually list all their members on their
web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or
have someone else write a small report with your
ad included on it and allow others to give it away.

4. Improve your business by promoting customer
feedback. Tell them you want their honest opinions
about your business, good or bad.

5. Design your packaging so it sells your products.
Utilize colors and lettering that make your product
more attractive to your prospects.

6. Compare your product's guarantee to your main
competitors. Find a niche were your can design
your guarantee to be more powerful.

7. Try not to assume your audience understands
everything in your ad copy. If you have words they
may not know the meaning to, define them.

8. Build alliances with other online businesses. You
could trade links or ads, create joint venture deals,
cross promote your products, etc.

9. Design your web site to be a valuable resource
for people. Include original content, links to other
interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by
practicing good customers service, strong product
quality and speedy service.

Quote of the Day:

"Adversity has the effect of eliciting talents, which, in
prosperous circumstances, would have lain dormant." --
Horace

Warm regards,

Michael Larsen

10 Blazing Ways To Sky-Rocket Your Profits

2005-03-13T15:09:00.000-07:00

Today's feature article is:

10 Blazing Ways To Sky-Rocket Your Profits

1. Use a "P.S." at the end of your ad copy. This
is were you either want to repeat a strong benefit
or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.

3. Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.

5. Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market.

6. Sell your backend products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell.

7. Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won't buy.

8. Include content and free stuff on your web site
that promote the products you're selling. If they
don't read your ads, they may read your offerings.

9. Remind your visitors that you're human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.

10. Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your business.

Quote of the Day:

"Let us be about setting high standards for life, love,
creativity, and wisdom. If our expectations in these areas
are low, we are not likely to experience wellness. Setting
high standards makes every day and every decade worth
looking forward to." -- Greg Anderson

Warm regards,

Michael Larsen

10 Benefits Of Submitting Articles To E-zines

2005-03-12T20:25:00.000-07:00

Hi,

Today's feature article is:

10 Benefits Of Submitting Articles To E-zines

Visit our sponsor:
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That's 100% Ready To Take Orders And Pull In Massive
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1. You'll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher's
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don't
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll allow
their visitors to republish your article.

9. You'll gain people's trust. If they read your article
and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.

Quote of the Day:

"...even without success, creative persons find joy in a
job well done. Learning for its own sake is rewarding..."
-- Mihaly Csikszentmihalyi

Warm regards,

Michael Larsen
HomeBizPros.com

P.S. Looking for a great way to make money on the internet? Then check out SFI, they have been around since 1985! SFI has been an involved in the internet marketing business since the mid 1990's. What does all that mean? SFI has a long history of paying out great commissions to it's affiliate marketers. So there is no question of credibility with SFI. They are here for the long haul and in my opinion, SFI is by far the internet's best home business opportunity! Check out SFI here:
SFI Marketing Group

SFI Makes it so easy. Anyone can do this, it really works!

------------------------------------------------------------------------------------------

Ordinary people are making EXTRAORDINARY money WORKING FROM HOME on the Internet! Subscribe to my free newsletter series on building a successful home based business. To subscribe... Click Here and hit send ... or send an email to: homebizpros@getresponse.com.

You will be sent a confirmation email within a few minutes of subscribing. It will have a confirmation link that you need to click on to confirm subscription to our Home Business Tips newsletter.

Be sure to confirm your subscription or you will not be added to our newsletter subscriber list.

A brief post-graduate summary

2005-03-11T19:50:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

POST-GRAUDATE STUDY
The Magnificent 7 - Elements of Your Message
-----------------------------------------------------------------

Hi all,

It's been very gratifying to know that you have enjoyed the
"Marketing Strategies that EMPOWER Success" course offered
by Empowerism.

Many people have asked for "an encore" to the course and --
as is almost always the case with Empowerism -- when you say
jump, they ask, "How high?" Their goal is to facilitate
marketing success. Their vision is to build us all a house
on Easy Street with the income we generate.

This final educational "gift" will spell out the eight
essential elements that you MUST include in your
email-marketing message.

==============================================
The Magnificent 7 - Must-Have Elements for Your Message
==============================================

=> MASTER CREATORS` MASTER CHECKLIST

Creating winning email marketing messages is part art and
part science, with a generous helping of innovation thrown
in. The following elements are common to all aspects of
email marketing, whether you are inviting customers back to
buy again or seeking new customers.

#1 - Headline with Unique Positioning Statement
#2 - Benefit-Oriented Copy
#3 - Testimonials
#4 - The Offer, with bonuses
#5 - Guarantee
#6 - Call to Action
#7 - Postscript

=> HARD TO SAY GOOD-BYE

If you found this marketing course useful, EMPOWERISM has
lots more to offer! You can learn database marketing,
copywriting, relationship marketing, ebook marketing, search
engine secrets, and traffic generation. These and MANY more
learn-at-your-own-speed courses are now available to you at
Empowerism. Subscribe today!

Sincerely,

Michael Larsen
The Home Biz Pro!

P.S. If you want to "stop with the learning" and "start
with the earning," Empowerism RSVP can help you kick your
business into high gear quickly and easily. I am literally
DOUBLING my money every time I buy leads! And you can too!

P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
PlugInProfits

The Plug In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!

10 Killer Ways To Multiply Your Sales

2005-03-08T12:47:00.000-07:00

Hi,

Today's feature article is:

10 Killer Ways To Multiply Your Sales

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Launch your very own money making website today
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PROFITS for you right now...GUARANTEED! Plus, you'll
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-------------------------------------------------------

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

Quote of the Day:

"Never talk defeat. Use words like hope, belief, faith,
victory." -- Norman Vincent Peale

Warm regards,

Michael Larsen
The Home Biz Pro

Graduation Present

2005-03-05T11:56:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

Graduation Present
25 Mouth-Watering Email Subject Lines
-----------------------------------------------------------------

Hi,

When someone works as hard as you have studying each lesson
in your "Marketing Strategies that EMPOWER Success" course,
they deserve a reward.and this is one you`ll really like.

Today, I`m going to give you not 5, not 8, not 17, but 25
IRRESISTIBLE EMAIL SUBJECT LINES that have proven their
ability to grab attention, and then transform attention into
interest, and interest into desire.

You can copy some of them exactly and use others as
templates for your email marketing campaigns. If you`re
feel extra creative, you can use these
"kitchen-tested/market-approved" subject lines to light the
fire under your Innovation Burner.

---------------------------------------------------
24 Mouth-Watering Email Subject Lines
(Consumers Just Eat `Em Up!)
---------------------------------------------------

The following are 25 email subject lines that have gotten
outstanding results in marketing campaigns for a broad
spectrum of goods, products, and services. If they work for
"Brand X," think how well they`re work for "Brand YOU."

1. Who really wants to be a(n) X ?

2. What do YOU want for Christmas?

3. You`ve got to see this ...

4. Doctors spill the beans ...

5. I goofed ...

6. Special Pre-release Announcement

7. You`re going to love this one

8. Here`s the answer you`ve been looking for

9. 3 minutes to greater X, X, and X

10. DISCOVERED! The secret to X

11. Urgent News

12. Still skeptical? Here`s why you should be!

13. Our loss is your gain

14. This is extremely urgent

15. I need your help ...

16. Check this out and let me know

17. Important notice from

18. Something that might interest you ...

19. Before you give up, here`s my suggestion

20. Open this before 7 p.m.

21. Make X work for you!

22. Seen this yet?

23. Sneak Peek at .com

24. Newsflash from

Use them in good (marketing) "health"!

Sincerely,

Michael Larsen
The Home Biz Pro

You`ve completed the course - now what?

2005-03-05T11:35:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

POMP & CIRCUMSTANCE
Happy Graduation!
-----------------------------------------------------------------

"Print This Page - Makes For An Easier Read"

Congratulations!

You`ve completed the nine lessons in your "Marketing
Strategies that EMPOWER Success" course. You`ve
demonstrated that you`ve got what it takes to succeed by
investing time, effort, and brain cells on each day`s
lesson.

I congratulate you for understanding that there`s no "magic
pill" that will make you a better marketer and for being
willing to do the work necessary to bring yourself a
lifetime of income, moolah, "Benjamins" and cold, hard cash
by the truckload. I hope you`ve found the lessons valuable,
and enjoyed the process of learning.

THE END IS JUST THE BEGINNING!
Once you get a taste of what riches and rewards the right
email marketing strategies will bring you, you`ll want to
learn more to earn more. It`s the most exciting,
invigorating, and revenue-generating "vicious cycle" you`ll
ever experience in your life. Just 1 or 2 pieces of
information from this course can literally send your sales
into orbit - and grow your business into an inter-planetary
success machine. Once that happens, you`ll be hooked.

=> YOUR SKILLS + OUR TOOLS & TRAINING = A MATCH MADE IN
HEAVEN
If you`re feeling strong on email marketing, but soft on
creating or identifying the product to sell, I`ve got a
suggestion for you: market Empowerism subscriptions!

It`s a proven product, still going strong after more than
SIX YEARS online. And here`s something you`ll really like:
it`s a COMPLETE TURNKEY BUSINESS. That means it`s working
for you, even when you`re working on something else: your
tan, your daughter`s algebra homework, the designs for your
dream home.

You can build a monthly RENEWAL INCOME (plus generous
WEEKLY BONUSES)!

Got the idea? Now get the details!

It`s been a pleasure sharing the ins-and-outs of email
marketing with you. I hope you`ll give us a chance to give
you even more help, support and "roadside service" on your
trip to "Millionaire Acres."

Sincerely,

Michael Larsen
The Home Biz Pro

P.S. Even if you`re not interested in working a business,
surely you are too smart to turn down the offer to
D0UBLE YOUR MONEY with any leads purchase! Hundreds of
people have doubled their money in the time it took you to
read this course. What are you waiting for?

P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service

The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!

Lesson #9 - the last in this series

2005-03-04T15:28:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

Lesson #9 - The Truth About Direct Email & Email Lists
Part 2 - What`s Safe
-----------------------------------------------------------------

Greetings,

In today`s "Marketing Strategies That EMPOWER Success"
lesson, you`re going to learn how to protect yourself and
your money from ineffective email lists. I`m going to
introduce you to the safe-and-sound distribution techniques
that will ensure that your message is always welcomed into a
recipients` inbox, not his/her Trash Bin.

---------------------------------------------------------
The Truth About Direct Email & Email Lists
Part 2: What`s Safe
---------------------------------------------------------

=> Safe Email Marketing

Safe email marketing in the direct marketing/Internet
marketing world is called OPT-IN EMAIL MARKETING. This is
an important term and one you need to commit to memory as a
fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in
Email Lists." This is your best bet when conducting a
direct email campaign. Opt-in lists help you identify
people that are "pre-sold" when it comes to receiving offers
in the mail. By opting-in to a list, they let you know that
they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:

-Paid Safe Lists
-Opt-In List Rentals

=> PAID SAFE LISTS-

This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. A paid safe list can range
in price from $2 and up.

The advantages: you don`t have to send the emails using your
ISP and you won`t have to worry about spam complaints and
disclaimers.

BLUE LIGHT SPECIAL IN AISLE 5: You may be interested to
know that Empowerism offers one of the most comprehensive,
organized, and updated Safelist Directories in existence and
access comes with your subscription. Our subscribers are
VERY happy with it. Visit this site for more details.

=> OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty"
direct mail list. It`s targeted and aimed at people who are
interested in what you have to offer.

Companies that offer list rentals usually collect millions
of email addresses by advertising well-branded, popular
products and services. Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill
out a form on their website. The forms gather as much info
as possible, which allows the company to better categorize
their email lists according to preferences by industry:
gardening, bodybuilding, Internet marketing, etc.

Of course you`re going to pay more to rent this type of
list, but you won`t find a better-targeted audience for your
offer. These companies do the mailing for you, so you won`t
have access to the names.

Sincerely,

Michael Larsen
The Home Biz Pro

P.S. It`s no coincidence that Empowerism offers a menu of
superb List Rental Companies like the ones described above
as part of its subscriber services along with the Safelist
Directory. Nine out of ten businesses fail because they
don`t have the right tools or don`t know how to use them.
Empowerism can help you be the #1-in-10 that succeeds!

Subscribe now to take advantage of our turnkey marketing
system and put your business on autopilot then get ready for
nothing but BLUE SKIES.

P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service.

The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!

Todays, Lesson #8 (one more to go!)

2005-03-02T12:06:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

Lesson #8 - The Truth About Direct Email & Email Lists
Part I - What`s Unsafe
-----------------------------------------------------------------

Hi,

In today`s "Marketing Strategies that EMPOWER Success"
lesson, we`re getting "back to basics" -- the basics of
direct email marketing AND email lists. This is a lesson
you`ll really be able to put into practice!

What you`re about to learn will save you time, money, and
frustration. So read carefully. The time you spend today
will pay off for years to come and it will put you ahead of
most marketers out there.

==============================================
The Truth About Direct Email & Email Lists - What`s Unsafe
==============================================

=> Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.

If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!

=> EMAIL ON STEROIDS - BULKING UP IS BAD

Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.

WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?

=> BULLSEYE NOT BULL

No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.

Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.

So keep your eyes peeled for your next lesson -- the SAFE
way to Email

Sincerely,

Michael Larsen - The Home Biz Pro

P.S. Picture your business growing faster than ever -
possibly DOUBLING OR TRIPLING your income in record time.
Piece of cake! Now imagine the icing on the cake: having
more time to do the things you enjoy. Think about spending
more time with your family and enjoying the finer things in
life.

It`s difficult to do it alone. But with EMPOWERISM you`ll
learn the PREMIER MARKETING STRATEGIES that the pros are
using. Plus, you can take advantage of Empowerism`s RSVP
and get D0UBLE your money on EACH leads order!

P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service.

The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!

Lesson #7

2005-03-02T00:25:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

LESSON #7 - Triggers That May Cause Email Filters To Delete
Your Email
-----------------------------------------------------------------

"Print This Page - Makes For An Easier Read"

Hi,

"IT DON`T MEAN A THING IF."

Even though you may have the perfect marketing plan, along
with the perfect email sales letter, you still have to
overcome the obstacle of the dreaded spam filters. Spam
filters are automatic and unrelenting, and what they do is
irreversible. When your message is snatched up before it
reaches your prospect`s inbox, it`s gone for good.

What an unfortunate fate for of all that beautiful sales
copy! To keep from having your messages go down the drain,
you need to know the words, phrases, and characters that
will cause your email to be treated like it has The
Plague -- isolated and left to die alone.

In today`s "Marketing Strategies that EMPOWER Success,"
lesson you`re going to learn certain words and numeric
characters that activate spam filters. If your email or
subject line contains these "hot button" words, it`s
good-bye consumer and hello trash bin.

==========================================
Trigger Words & Characters That May Cause Email Filters To
Delete Your Email -or- How To Avoid Shooting Yourself in the
Foot on the Internet
==========================================

Foolish, short-sighted marketers have created a "crisis" in
email in much the same way unscrupulous telemarketers gave
THAT business a bad name. (There`s nothing wrong with
telemarketing, per se, just with shady telemarketers and the
ones who interrupt dinner!)

By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded"
TRIGGER WORDS that email filters know and hate -- and
you`re wasting your time.

Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.

THE HALLS OF JUSTICE

The U.s. Congress has even gotten in on the act (pardon the
pun) of trying to cut down on the garbage truckloads of
unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that
supercede state spam laws and fairly clearly spell out what
is and is not acceptable and required when it comes to
sending email. Janet Wilson, owner of Empowerism, has
written a user-friendly summary and article about the CAN
SPAM act, which is available in the latest issue of
Empowerism`s Excellence magazine.

So how can you ensure that your emails make "safe harbor" in
a cold, cruel, and unwelcoming cyber-world? Good question.

The best way to help your message reach the eyes that you
want to see them is to familiarize yourself with the TRIGGER
WORDS AND CHARACTERS that activate filters and get your
message a one-way ticket to the trash. Get to know them and
then never use them.

Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by
looking for specific KEYWORDS, key phrases, and key
characters (like the dollar symbol, for example). Filters
check the To and From addresses for these keywords. Then
they go hunting for those words in the subject line and the
body of the message, or in a combination of the two to see
what`s being used and over-used.

=> USE WITH CARE

"Over-used" is an important part of the trigger word
equation. A single use of the word "fr ee" (as an example),
probably won`t "raise an eyebrow" on a common filter. But
use the word a dozen times and it`s "Goodbye Charlie."

=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)

To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a
protective "force field" that even the most powerful filters
will pass right over.

==========================================
Triggers That May Cause Email Filters To Delete Your Email
AKA: The Empowerism "Z" List
==========================================

- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)

=> THINKING CAP TIME

It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!

Today, you`ve learned how to protect your messages from
being deleted by spam filters. Next time, we`re going to
talk about how to make sure your messages are hitting the
right target audience to ensure a "bullseye" for selling.

Sincerely,

Michael Larsen
The Home Biz Pro

Lesson #6 is ready

2005-03-01T11:56:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

LESSON #6 - 8 Steps to Irresistible Email Copy Every Time
-----------------------------------------------------------------

Bravo!

You`ve already mastered 5 lessons and a study break in the
"Marketing Strategies that EMPOWER Success" course and
you`re doing great.

Today, you`re in for a treat. You`re going to build on
your past achievements and learn how to consistently write
the irresistible sales copy that could potentially put
thousands of dollars, if not more, in your pocket.

I`m talking about the kinds of skills that don`t just build
wealth...they build GENERATIONAL WEALTH. You can put your
great-grandchildren through medical school if you get these
steps right! (You think I`m kidding, but I`m not - many
people are doing just that.)

===================================
8 Steps to Irresistible Email Copy Every Time
===================================

=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?

Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.

Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?

=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT

Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:

- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"

- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"

- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"

- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"

Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)

=> Step #3 - WHAT`S IN IT FOR THEM?

Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).

Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.

=> Step #4 - AN EMOTIONAL APPEAL

When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.

Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.

=> Step #5 - A NAME YOU CAN TRUST

To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.

How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:

- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.

=> Step #6 - A GUARANTEE

Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.

=> Step #7 - DON`T FORGET TO ASK

It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.

- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.

=> Step #8 - THE EYES HAVE IT

It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.

The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.

That`s a wrap for this lesson. Next time we`ll be saluting
"Triggers." No, not horses named in honor of Roy Rogers old
steed -- trigger WORDS that will have consumers begging you
to take the money out of their wallets.

Sound good? Stay tuned!

Sincerely,

Michael Larsen - The Home Biz Pro

Lesson #5 - you`re halfway there!

2005-02-28T13:05:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

LESSON #5 - Using Autoresponders To Multiply Marketing Power
& Save Time!
-----------------------------------------------------------------

Hello!

Today`s lesson is going to introduce you to your new best
friend -- the autoresponder.

One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow
up while you do the things that you do best -- build your
business...putter in the garden...chase your kids around the
house...catch up on your power-napping.

If you have an autoresponder, today`s lesson will show you
how to make it super-effective. If you don`t have an
autoresponder, Empowerism is the place to go.

(As so many of our subscribers already know, Empowerism is
truly dedicated to providing an ALL-IN-ONE SOLUTION to the
challenges of selling on the Internet. I hope you`ll visit
our site and let us "show you around" Empowerism and the
exciting RSVP -- the NEW way to buy leads.)

============================================
Using Autoresponders To Multiply Marketing Power &
Save Time!
============================================

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

=> WASH-RINSE-REPEAT

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).

-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.

=> BE IN THE TOP 10

If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================

=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE

You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.

=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.

=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.

=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.

That wraps up today`s lesson. Earlier I promised you a
"crash course" in creating the perfect email message. Keep
your eye on the horizon for: 8 Steps to Irresistible Copy
EVERY Time."

Bye for now!

Sincerely,

Michael Larsen - The Home Biz Pro

Sell Less To Sell More

2005-02-26T12:02:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

NO LESSON TODAY!
(Study Break)
-----------------------------------------------------------------

Hello!

The folks at MacDonald`s are right. "You deserve a break
today."

You`ve been doing a bang-up job reading these lessons and
learning your marketing A-B-C`s, but without a break, your
circuits are going to overload and instead of looking
forward to my messages...you`ll do exactly the opposite.
You`ll lose interest.

The same is true with potential customers.

So today, we`re going to take a Study Break, sort of. But
don`t worry, there`s still a valuable lesson to be learned.

==========================================
"Study Break" Secret -- SELL LESS TO SELL MORE
==========================================

Instead of getting tunnel-vision and only seeing the
short-term goal of the right-now sale, remember that your
email messages are an important way for you to build a
RELATIONSHIP with a consumer based on your HONESTY AND
SERVICE.

Although you want your prospect to buy, you shouldn`t
immediately and constantly bombard the folks on your email
list with nothing but sales pitches. You`re looking for a
long-term, committed relationship. Be a person first and a
salesperson second for the best results.

=> RELATIONSHIP COUNSELING

Your first few email sales letters may prove to be the most
effective if they`re written in a warm, helpful,
let`s-be-business-friends "voice."

=> GIVE THE PEOPLE WHAT THEY WANT

In the off-line world, we`ve become accustomed to the fact
that we hear literally thousands of messages each day. An
online experience, on the other hand is still, for most
people, closer to visiting "the library" or perhaps watching
public television rather than tuning into the Home Shopping
Network.

Most people are on the Internet looking for information -
not waiting to be sold. People don`t want to be pitched to
every day with a "you`d better buy it now" message.

So don`t be a salesperson. Be Miss Information (okay, Ms.
Information definitely sounds better) or Mr. Answerman.
After you become a trusted resource, it`s easy to become a
trusted source.

=> TIME IS OF THE ESSENCE

Lasting relationships don`t happen overnight...they`re built
over time. Your sales letters should be crafted in a way
that slowly, but surely convinces your prospects that you`re
someone with whom they`d like to do business. After you`ve
laid a foundation -- made them happy with what you`ve given
them as a gift, demonstrated your knowledge, etc. -- you`ll
have plenty of time to build a case for buying from you.

=> THE E-LIST

Once your prospects have gotten to know you through your
entire series of pre-written (but valuable)
communications...after you`ve built trust in the relationship
and gradually exposed consumers to the benefits of your
product or service...you can "graduate" them into your "real
time" ezine list.

Obviously, you can`t include a time-dependent message in
your pre-written letter series. People are opting in to
your list 365 days a year and you can`t risk that they`ll
receive a "Season`s Greetings" message in the middle of
June.

BUT, when you`ve exhausted the appeal of your letter series,
the people on your email list can become your ezine list.
Then you can send a Valentine`s message in February, a
"Happy Birthday, America" message in July, etc.

=> TO KNOW YOU IS TO LOVE YOU

You can influence people when they know you, like you, and
trust you. Ongoing timely communications means you can
continue to build rapport with the people on your list, and
you can be sure that if they TRUST you, they`ll be open to
BUYING from you.

Okay, I`ll admit that this message wasn`t purely a study
break. It may be the most valuable lesson you`ve learned
yet!

Sincerely,

Michael Larsen - The Home Biz Pro

P.S. Empowerism RSVP -- our Revenue Sharing Value Plan --
is a revolutionary approach to wealth-building, the Web`s
premiere all-in-one solution for success on the Internet.
You`ll easily add thousands of dollars to your monthly
income with RSVP where everyone who buys AFTER you lands
UNDER you in the matrix. See how EVERYONE is getting back
DOUBLE their money! Check out Empowerism!

P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service

The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!

Lesson #4

2005-02-26T00:45:00.000-07:00

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

LESSON #4 - Harnessing the Power of Email Marketing
-----------------------------------------------------------------

Greetings!

The bell has "rung" and it`s time for today`s lesson.

First, I`d like you to consider these four facts:

*A DIRECT MAIL PIECE costs about 40-cents in postage alone.
(And then you have to factor in paper and printing costs.)

*A PHONE CALL can cost just as much - or more - than a
direct mail piece.

*A PHONE CALL wastes time (and time is money) because you`ll
spend precious minutes - sometimes hours or days - trying to
contact the right person.

*A MESSAGE left on voice mail is almost always a waste of
time, and therefore a waste of money.

Depressing? Not at all. After you read today`s "Marketing
Strategies that EMPOWER Success" lesson, you`ll be able to
say "NO" to the downside of phone calls and direct mail and
"YES" to the upside of email.

Read on ...

================================
Harnessing the Power of Email Marketing
================================

Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).

REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.

=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don`t have a
freebie? Get a good one from the Empowerism treasure
chest!)

Okay, so now you`ve "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."

So what next?

-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.

(By the way, if you haven`t already "gotten with the
program" yet, I wanted to remind you that EMPOWERISM RSVP
presents an unparalleled opportunity for you to build a
mountain of wealth with a leads-buying program that rewards
you quickly and generously).

GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!

DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.

If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)

If you`re serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire AUTOMATED leads/giveaway/database marketing
ALL-IN-ONE SYSTEM that makes it easy for your revenues to
soar.

I`ve got something really special planned for your next
message. It`s not a typical lesson.

Sincerely,

Michael Larsen - The Home Biz Pro

"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

2005-02-25T16:47:00.000-07:00

=================
EMAIL AESTHETICS
=================

It’s an old, old saying, but it’s true: you only have one
chance to make a good first impression. And in email, the
first impression is always visual -- a consumer LOOKS/SEES
before he/she READS.

Imagine walking by a grotesquely garish storefront with all
kinds of things hanging off the front porch, every floor
painted a different color, and odd music playing through
loudspeakers. Would you want to walk in the front door? No
way! You’d assume that the owner is a kook, at best, or a
deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your
mailbox? You know what I’m talking about: an orange
background and yellow borders, multi-colored text in all
sizes from gigantic to microscopic, a message that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn’t feel the urge to read it. You probably just
wanted to delete it as quickly as possible.

=> PUT OUT THE WELCOME MAT

You want your email message to be friendly and inviting, not
bizarre and scary. The suggestions below -- and they’re
just suggestions, not hard and fast rules -- will go a long
way towards making recipients` eyes say "come on in!" to
your message.

=> DO`s and DON’T’s FOR ATTRACTIVE EMAILS

-DON`T use COLOR fonts in your message. (Leave that to
junior high girls who want to write about Britney and
Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you’re
"speaking" in black-and-white, people will give their full
attention to your message without being distracted by your
color scheme.)

-DON`T use UNCOMMON FONTS. (If someone’s system doesn’t
recognize the font you’ve selected, they could see gibberish
instead of your brilliant message).

-DO use the email marketers` FAVORITE FONTS: Arial, Times
New Roman, and Courier New

And please

-DON`T use flashing buttons or banners in your email! (Your
prospects have undoubtedly gotten their fill of "bells and
whistles" when they’ve surfed the Internet. They don’t need
more from you.)

=> GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your
email to a website, or email address. Sounds simple enough,
and it is -- unless you try to contact a prospect on AOL who
may not be able to receive "clickable" links.

For a link to a web page, you need to write your link this
way:


<a href="http://www.anycompany.com">http://www.anycompany.com</a>

(And tell your recipient they can copy and paste thislink into their browser if it’s not highlighted.)

=> ALWAYS USE SIGNATURE TAGS

Today, it’s common practice on the Internet to tell people
about your product or service with a SIGNATURE TAG, which is
3-6 lines of text (usually) that is automatically added to
every message you send.

If you’d like to add a tag to your messages, simply open
your email program. Find the SIGNATURES TAB (located in the
TOOLS/OPTIONS menu in Outlook Express). Follow the (simple)
instructions for creating a sig file. Easy as pie...and the
results will amaze you.

That’s it for now, but get your "net" ready

Next lesson we’re going to hunt down and CAPTURE EMAILS.

Lesson #1

2005-02-21T23:56:00.000-07:00

-------------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

LESSON #1 - Essential Rules for Effective Email Marketing
-------------------------------------------------------------------

Hi Readers,

Yesterday, I promised you the first in a series of
revolutionary lessons in email marketing. This is it, and I
hope you`re looking forward to uncovering the secrets that
it holds. In today`s "Marketing Strategies that EMPOWER
Success" lesson, you`re going to learn the BASICS OF EMAIL
MARKETING.

Now I know what you`re thinking: Basics don`t sound very
exciting or "empowering." But the basics are the foundation
upon which everything else is built. Miss these and you may
end up spinning your wheels for the next 12 months.
(Wouldn`t you rather be spinning stories about how you made
your first million?)

So find a comfortable spot, put up your feet and let`s get
ready to rumble!

===================================
Essential Rules For Effective Email Marketing
===================================

If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our
first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales
letter.)

Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS

Whenever you write an email, always format the lines so that
they`re 65 characters, or less, across. To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.

Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two
reasons that "less is more":

-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.

-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as Outlook
Express allow you to SET THE LINE-WRAP to any
character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life
easier!

-- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template. Then paste
your email below it to see if any lines extend too far to
the right.

=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they
trust. Emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.

=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His
product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block. It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it. (Ouch!)

That`s it for now, but I`ll be back with Lesson #2 faster
than you can say, "I want to be EMPOWERED"

The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!

Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!

PlugInProfit Site

Essential Rules for Effective Email Marketing

2005-02-21T17:05:00.000-07:00

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want tooffend anyone when sending your messages. Turn off aconsumer with your email and you can be sure they`lltune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why ourfirst topic for discussion is email etiquette. (Later in thecourse, we`ll talk more about how to write an email salesletter.)
Train yourself to always -- and I mean ALWAYS -- stick tothe rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so thatthey`re 65 characters, or less, across. To do this, you mayneed to do a "hard return" by hitting "Enter" at the end ofthe line.
Wondering why to limit your lines to just 65 characters?(Good question! It shows you`re thinking.) There are two reasons that "less is more":

-- The first thing to remember is that looking at a computerscreen for a long time causes EYE FATIGUE for many readers.The shorter span of characters across the screen makesreading easier and more appealing to the recipient of youremail message.

-- The other reason to go short instead of long is this:some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up."This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as OutlookExpress allow you to SET THE LINE-WRAP to anycharacter-width you choose. That means you won`t have tohit Enter each time after typing 65 characters. Makes lifeeasier!

-- Tip within a Rule #2 - You can type 65 asterisks ordashes in a Notepad file to create a template. Then pasteyour email below it to see if any lines extend too far tothe right.

=> RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoidlistening to a screaming car salesperson? No one likes ascreaming salesperson...and no one likes a "screaming" emailmessage, either. Odds are, when someone has over-amped thevolume of their message by using too many capital letters(not to mention too many exclamation points and otherpunctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps areconsidered yelling. It`s okay to write some sentences andsome words in all caps, but don`t go overboard. (As you cansee in this message, I`ve tried to use capital letters tohelp break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source theytrust. Emails in all caps are perceived as "shady" oruneducated, and have an appearance that damages thecredibility of an offer.

=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you somethingthat had noticeable spelling and grammar mistakes? Sure youwould...and the influence would be negative, not positive!When a consumer reads a sales message that`s filled witherrors, they think to themselves, "Good grief, this persondoesn`t even take the time to get his emails right. Hisproduct is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)

Stay Tuned for our next post:

Lesson #2 fasterthan you can say, "I want to be EMPOWERED"